Privacy Policy – Oops! Don’t break it.

Effective Date: 24-01-2026

Oops! Don’t break it. (“the Game”) respects your privacy. This policy explains (1) what information the Game stores, (2) what third parties may collect when ads are enabled, and (3) the choices you have.

1) What we collect

A) Data stored locally on your device (not transmitted by us)

The Game stores certain data only on your device using Unity’s local storage systems (for example, PlayerPrefs) to support gameplay and settings. This may include:

• Game progress, levels, unlocks, and high scores
• User preferences (audio, controls, etc.)
• A game start counter used to decide when to show an ad (for example, game_start_count)
• Age gate result: whether you indicated you are 16+ (stored as a local flag, for example age_gate_user_declared_16_plus)

This locally stored data is not sent to us.

B) Data processed by third parties (only when ads are enabled)

If you indicate you are 16 or older, the Game may show ads and use advertising services. When ads are enabled, third-party partners (such as Google) may automatically process information from your device to provide ads, measure performance, and prevent fraud.

This can include (depending on platform, settings, consent, and region):

• Device information (model, OS version, language)
• App and ad interaction data (ad impressions, clicks)
• Approximate location inferred from IP address
• Advertising identifiers (for example, Android Advertising ID; and on iOS, IDFA if tracking permission is granted)
• Diagnostic / crash or performance information from the ad SDK

If you indicate an age under 16, ads are disabled and ad SDK initialization is blocked by the Game.

2) Advertising, consent, and tracking choices

A) Consent for users in applicable regions (for example, EEA/UK)

The Game uses Google User Messaging Platform (UMP) to request and manage advertising consent choices where required. If shown, the consent flow determines whether ads can be requested.

B) iOS App Tracking Transparency (ATT)

On iOS, the Game may request permission via App Tracking Transparency (ATT). If you allow tracking, ad partners may access the device identifier used for tracking (IDFA) to support personalized ads where permitted. If you deny permission, the Game will respect that choice.

How to change ATT later (iOS):

• Open Settings → Privacy & Security → Tracking
• Disable tracking permission for the Game (or disable “Allow Apps to Request to Track”)

C) Android Advertising ID controls

On Android, you can reset or delete your Advertising ID (the option name may vary by device/Android version):

• Open Settings → Privacy → Ads
• Select Reset Advertising ID or Delete Advertising ID

D) Google ad personalization controls

Google provides controls for ad personalization (for example via “My Ad Center” / Google Account ad settings). These controls are managed by Google and may affect ads you see across apps and services.

3) How we use information

• Local device data (progress, settings, age gate flag, counters) is used only to operate the Game on your device.
• Ad-related data (when ads are enabled) is used by ad partners to:
  • Serve ads (including personalized ads where allowed)
  • Measure ad performance
  • Detect fraud and ensure security/compliance

4) Sharing of information

We do not sell your personal information.

When ads are enabled, information may be processed by our advertising partners (for example, Google) in accordance with their policies and the choices you make in consent/ATT prompts and device settings.

5) Children’s privacy

The Game includes an age gate and does not show ads to users who indicate they are under 16. For those users, ad SDK initialization is blocked by design.

We do not knowingly collect personal data from children. If you believe a child has provided personal data through the Game, contact us and we will help address the concern.

6) Data retention

• Local device data remains on your device unless you delete the Game or clear the app’s storage.
• Ad/consent-related data handled by third parties is retained according to the respective provider’s policies.

7) Your choices, access, and deletion

A) Local game data (stored on your device)

The Game does not maintain user accounts or store your gameplay data on our servers. Most gameplay data is stored locally on your device. You can typically delete local game data by deleting the Game or clearing the app’s storage on your device.

B) Third-party advertising data (Google AdMob)

When ads are enabled, Google (AdMob) may process device identifiers and ad interaction data. We do not receive a copy of Google’s internal ad data for a specific user and generally cannot directly access, export, or delete Google’s internal AdMob processing data from within the Game.

If you want to obtain or delete/control ad-related identifiers and preferences used for ads, use the options below:

• In-game (where available): Use Privacy Options to review/change your ad consent choices.
• iOS: Settings → Privacy & Security → Tracking (adjust tracking permission for the Game).
• Android: Settings → Privacy → Ads (reset/delete Advertising ID, if available).
• Google ad personalization: Manage ad personalization via Google’s ad settings (for example, “My Ad Center” / Google Account ad controls).

If you use a Google Account, Google may also provide account-level tools to download and manage your data (for example, Google Takeout / Google Account privacy controls). These tools are provided and controlled by Google.

8) Third-party services used

When ads are enabled, the Game may use:

• Google Mobile Ads SDK (AdMob)
• Google User Messaging Platform (UMP) for consent management
• iOS App Tracking Transparency (ATT) prompt (iOS only, if enabled)

9) Changes to this policy

We may update this policy from time to time. If we make changes, we will update the “Effective Date” above.

10) Contact

For questions or concerns about this policy, please contact:
📧 support@activeartificiale.ro